Reading of From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs

In the 1960s and ’70s, a diverse range of storefronts brought the work of the era’s social movements into the marketplace. Thousands of these enterprises opened across the country–but only a handful have survived. Some, such as Whole Foods Market, ultimately abandoned their quest for collective political change. Joshua Davis uncovers the forerunners of today’s social enterprises, while showing how contemporary companies replicate the language–but rarely the mission–of liberation and social change.