Heather Widdows’ Perfect Me: Beauty as an Ethical Ideal looks at how beauty has become a moral imperative in today’s society. While beauty has been somewhat of a prerequisite in our society for some time now, what is new here is that Widdows argues that beauty ideals are becoming shared ethical ideals— ideals by which we judge ourselves and others as good or bad. Increasingly we believe attaining some aspect of the beauty ideal – being thin or firm enough – will deliver the goods of the good life – relationship success, work success and happiness. Therefore, if we fail physically, we fail everywhere else.
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